About
Understanding Prioritize Us
What Is Prioritize Us?
Prioritize Us is a relationship clarity tool built on a simple but powerful idea: when two people understand what matters most to each other, they can navigate anything together. The test asks each partner to independently rank 10 core life priorities, then compares the results to reveal where you align — and where you don't.
It's not a personality quiz or a compatibility score. It's a mirror that reflects your true values back to you, and a bridge that helps you understand your partner's values in return.
The Origin
From a Book to a Movement
The Prioritize Us method was created by Nick Brancato and published in his award-winning book of the same name — winner of the Indie Book Award. What started as a framework in a book has grown into a tool used by thousands of couples to spark honest conversations and realign what matters most.
The digital test you're using now brings the book's core exercise online, making it accessible, instant, and shareable. Whether you've read the book or not, the test stands on its own as a powerful catalyst for connection.
Why It Works
Most relationship conflicts aren't about the specific issue at hand — they're about underlying priorities that haven't been named or understood. When one partner values career growth above all else and the other values quality time, friction is inevitable — unless both people can see and respect the difference.
Prioritize Us makes the invisible visible. By ranking priorities independently and then comparing, couples bypass defensiveness and assumption. The result is a concrete, visual map of where you stand — and a starting point for the conversations that matter most.
The Science Behind It
The Prioritize Us method isn't built in a vacuum — it draws on decades of relationship science. Here are the research-backed principles that make it work:
Values Alignment Predicts Satisfaction
Research consistently shows that couples who share core values report higher relationship satisfaction. A landmark study in the Journal of Personality and Social Psychology found that similarity in values — more than personality traits — is one of the strongest predictors of long-term relationship success.
— Luo & Klohnen, 2005
Structured Dialogue Reduces Conflict
Dr. John Gottman's research at the University of Washington demonstrated that couples who engage in structured, non-defensive conversations about their differences are significantly more likely to stay together. The Prioritize Us ranking process creates exactly this kind of structured framework.
— Gottman & Silver, 1999
Understanding Love Languages
Dr. Gary Chapman's work on love languages revealed that partners often express and receive love differently. Prioritize Us extends this insight by mapping not just how you love, but what you value most — giving couples a deeper layer of mutual understanding.
— Chapman, 1992
Self-Awareness Strengthens Bonds
Acceptance and Commitment Therapy (ACT) research shows that clarifying personal values leads to more intentional behavior and stronger relationships. When both partners articulate what matters most, they move from reactive patterns to purposeful connection.
— Hayes et al., 2006
Measurement Creates Accountability
Behavioral science confirms that what gets measured gets managed. The TDS (Total Difference Score) gives couples a concrete, trackable metric — turning abstract feelings into actionable insight and making progress visible over time.
— Kaplan & Norton, 1996
What You'll Discover
Your Total Difference Score (TDS)
A single number that captures your overall alignment — from perfectly in sync to deeply divergent.
Priority-by-Priority Comparison
See exactly where each of you ranked every priority, with visual gap indicators for each one.
Conversation Starters
Tailored prompts based on your biggest differences — designed to open dialogue, not arguments.
Personalized Guidance
AI-generated relationship advice based on your specific score, strengths, and growth areas.
Alignment Over Time
Retake the test and track how your alignment evolves as your relationship grows.
Who Is This For?
Prioritize Us is for any two people who want to understand each other better. Couples at any stage — newly dating, engaged, married for decades. Friends who want deeper connection. Family members navigating change. Even business partners seeking alignment. If you care about a relationship, this test can help.
Go Deeper
Grab the Prioritize Us Book Now
Dive deeper into the method with the complete book, including expanded exercises, real-world examples, and advanced frameworks for lasting alignment.
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